In the past, being an artist was mainly about manual work, producing representations primarily aimed at mimicking reality. Being an artist was not very different from being a craftsman or even a laborer today.
Over time, the role of the artist has increasingly incorporated intellectual aspects, developing traits such as eccentricity, vision, originality, and genius. In the modern era, being an artist has even become a sort of status symbol and sometimes a highly lucrative profession.
The fact is that the number of artists today seems to be steadily increasing, a trend certainly fueled by the simplification and massification of tools and techniques for producing art. For instance, in music, once anyone could create music from home with electronic devices, the number of musical productions on the market skyrocketed.
Today, beyond complex philosophical and practical debates about what true art is or who qualifies as a real artist, the question arises whether the sheer quantity of artworks released daily is sustainable. This makes the role of those filtering this abundance—gallerists, critics, and curators—more demanding than ever.
Based on our experience in the field, we offer this brief guide listing advice on what today’s artists should strive to avoid.
DO NOT ABANDON YOUR DAY JOB TO BE A FULL-TIME ARTIST
Making a living from your art is a privilege reserved for a small percentage of artists—those who, due to talent, communication skills, and a bit of luck, manage to succeed. Art is created out of personal need and expressive urgency. Producing your art is a primary need, which you must be able to support financially. This also helps prevent compromising your art to follow trends or becoming overly obsessive with collectors, dealers, or galleries.
DO NOT CONFUSE PRICE WITH VALUE
Artists often focus too much on pricing, losing sight of the creative journey. The commercial aspect is important but should be secondary to the creative process. Focus on your art. Don’t obsess over other artists’ sales success, and don’t panic if you haven’t sold anything for a while. If your work is valuable, time will recognize it.
STAY AWAY FROM MODELS
It is easy for artists to be influenced by successful models, especially today with 24/7 digital communication and social media inundating us with curated information. Finding your own artistic voice—both conceptually and formally—is perhaps the most difficult task. Models can inspire, but they can also block free expression.
NEVER UNDERSALE YOUR WORK
Not every piece is a masterpiece, even for great artists. When an artwork doesn’t satisfy you, it’s better to destroy it and start over. All works should maintain commercial consistency in their initial sale. A poorly executed piece does not deserve to be devalued simply because it should not be signed by you.
DO NOT BELIEVE ART STARTS WITH YOU
Art has been produced for millennia. Artists often isolate themselves seeking originality and may even avoid studying art history to prevent influence. However, knowing what has been done is crucial. When selling a piece, ensure it hasn’t already been made by someone else. Referencing another work should be intentional and conceptually sound.
DON’T BE TOO VISIBLE
Overexposure in galleries and openings risks turning an artist into a public relations figure. Focus on your work; collectors will value the mystery surrounding you, much like the subtle dynamics of courtship.
DON’T BECOME ATTACHED TO “SUCCESSFUL” SERIES
A popular series may tempt an artist to repeat it. Many famous artists became known for a particular style, but their overall body of work was far more diverse. Artistic research is crucial for growth.
NEVER STOP RESEARCHING
Even elderly artists continue experimenting with materials and forms. Research may not always yield immediate results, but nothing is wasted. Style and poetics emerge from countless trials and errors, forming a mature and refined artistic language.
SHARE YOUR WORK AND PROGRESS
Feedback is vital for artistic growth. Workshops historically helped artists learn techniques and study masters. Discussing your works-in-progress with collectors and peers can reveal insights and opportunities, including collaborations.
INVEST IN YOUR ARTISTIC PATH
If specific materials or experiences are needed for your work, prioritize them. Compromising can reduce the quality and value of your art. Investing in your craft is ultimately the most rewarding investment.
This list only covers some of the many considerations contemporary artists face. We hope it proves helpful for young artists finding their way.
